Welcome to my blog.

This is my personal blog where I share my ideas and views based on my personal experience and expertise. Here I put my thoughts on design processes, creativity, research, work methodologies, etc.

5 Common Misconceptions about logo design in general

Published on Monday, July 7, 2011 | 1 brilliant comment »
5 Common Misconceptions about logo design in general

Logo is the most important brand element of any organization. It represents the company and communicates the message to the targeted group. A good representation can change everything for the organization.

There are many organizations, which are good at strategic part, but losing their presence due to their bad representation.

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7 steps which you should not avoid while creating a highly effective logo

Published on Monday, October 10, 2010 | 2 brilliant comment »

A brand identity is the most important thing which determines the brand position as well as future of the company. A logo first communicates with customers, market & competitors and delivers the first impression of the company. That’s why most designers put their serious efforts to create an effective logo. Logo design process is equally important as

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